Born and raised in Phoenix, Arizona, Ximena Perez has always been driven by an insatiable curiosity, diving headfirst into any creative pursuit that sparked her interest. Over the years, her hobbies piled up — she became a writer, poet, guitarist, dog mom and, admittedly, an avid collector of Pokémon cards.
Naturally, her creative inclinations led her to pursue a career in graphic design. What began as a love for drawing quickly evolved into a deep appreciation for the power of design. Fueled by a newfound obsession with coffee and canary yellow sticky notes, Ximena earned her Bachelor of Science in Visual Communication Design from Arizona State University, where she honed her skills in branding, typography, and storytelling.
Today, Ximena’s work is rooted in passion, vitality, and the belief that design extends far beyond aesthetics — it’s a powerful tool for fostering awareness, accountability, and action. Whether she’s crafting visual identities, shaping narratives, or pushing creative boundaries, Ximena approaches every project with intention and purpose.