The goal was to design not only an event but an entire experience that embodied the shared values of both brands. I developed branding elements, spatial design concepts, and interactive moments that would immerse visitors in the world of Rare Essence. To push the concept further, I also designed projects that extended beyond the event itself — from limited-edition collaborative products to digital campaigns that amplified the event’s impact.
This project challenged me to think about brand synergy, physical space, and how design can shape memorable experiences. The result was a concept that celebrated self-expression through beauty, fashion, and community. PROGRAMS USED SKETCHUP ADOBE PHOTOSHOP ADOBE ILLUSTRATOR ADOBE INDESIGN VRAY SKILLS APPLIED BRANDING & MARKETING LAYOUT DESIGN 3D RENDERING & PROTOTYPING